On April 21, Apple’s spring new product launch conference held as scheduled. At the press conference, apple introduced a brand new Purple iPhone12 and iPhone 12 mini.
And anti-lost accessories AirTag. Other new products include equipped with self-developed chip M1 iMac, iPad Pro, etc.

Purple iPhone

The first “color” surprise that appeared at the conference was the iPhone 12 and iPhone 12 mini released last year. Cook introduced that there will be a new purple version of the iPhone 12 and iPhone 12 mini.

From the picture, the new purple has a higher saturation and looks more lively and bright compared to the elegant purple on the iPhone 11.

AirTag

This is a Bluetooth tracking device similar to Tile, which can be connected to items such as keys and wallets to “track” them. Users only need to find these items in the “Find” application.

Apple emphasizes that AirTag is used to find objects. For the privacy and security issues that users are most concerned about, Apple said that it will use a series of algorithms to ensure privacy and security.

Slap your $29 AirTag into this $449 Hermès luggage tag because why not

Color iMac pays tribute to the color G4 era

In addition to the increased color of the phone, there is also a brand new, redesigned, 24-inch iMac, equipped with an M1 chip and an improved 1080p FaceTime front camera, which is also available in a variety of colors